Many people believe that going sustainable is unprofitable and less efficient for businesses, little do they know that profitability and sustainability go hand in hand once the brand’s core mission shifts into an environmental one. Although COVID-19 has been a major accelerator to reach our sustainable goals, the reduction is not enough to cover a topic as urgent as global warming and overall pollution. So, we present to you some logical reasons behind joining the march sustainability in your business/startup.
Why is it an urgent need to incorporate sustainability in my business strategies?
- Reduce your ecological footprint
Increasing temperature, sea ice rapid melting, ocean acidification, rising sea levels, precipitation changing patterns, negative health impact, and degrading global economy all act as some of the crucial factors for you to start finding solutions for the issues in our ecosystem for a single business can be the simple steps towards tremendous growth.
- Focus on health and well-being of the society
Not only does being sustainable contribute to saving more resources for the ecological well-being, but also acts as a crucial reduction to serious diseases including cancer, respiratory complexities, cardiovascular diseases, foodborne diseases, and all sorts of issues caused by pollution and excessive footprint left by corporates and individual negligence.
- Have better business ideas and innovative approaches
Sustainability is not only an option for your organization/startup but also a core value your whole ideation could be built upon. Startups that rotate around eco-friendly solutions are getting more attention from investors as they know that the future is heading towards a more environmentally highlighted one.
- Increase your work’s efficacy and effectivity
One of the few ways to go sustainable is reducing the number of resources you need in order to obtain an end-customer product/service. This simple step can reduce costs creating a resource-friendly approach among other tactics implemented including energy efficiency, better governmental relationships with green ministries to get better subsidizing, and less taxation. In fact, you’ll also gain a better effective workforce as pollution tends to reduce workers’ productivity, meaning that a healthy and safe environment acts as a productive space for employees.
- Create sustainable culture and values
Sustainability can even help in attracting talents as employees are considering more sustainably reputable companies. Organizations are even starting to obtain Corporate Sustainability Officers (CSO) for respective departments, which acts just like any other essential strategic party for departmental workflow. This mitigates the value chain of the company in a direction clearly compatible with the emerging market environment-focused need.
- Gain potential loyal customers
People are getting more considerate regarding environmental topics to an extent it is becoming a consumer need, therefore it is logically relatable that considering a societal strategy can add value to your brand and even act as a crucial competitive advantage.
In a nutshell...
It is of extreme importance to start considering a more sustainable corporate strategy, if not on an organizational level at least on a personal one. Our mission towards our only earth is not only a matter of profitability and business but rather a matter of humanity’s existence. Think smart, think sustainable.
